Born in Melbourne Australia in 1955, Potts studied Graphic Design at the Prahan Institute of Technology in the early 70's. The crispness and clarity of Pott's work reflects over twenty years of experience in graphic and media organisations as well as freelance, producing a wide range of designs from corporate logos through to fabric design and book illustration, both here and overseas. Since moving to Northern NSW in 1993 Potts has continued to work as a graphic artist,sculptor and painter. His work has been in solo and group shows up and down the east coast of Australia over the last ten years, and in 2002 he completed his Advanced Diploma of Fine Art. In 2008 he continues to work as a graphic designer, painter and sculptor. Inspired by the beach, ocean and surf culture. His work is inspired found objects and popylar culture.